What Sets Us Apart?
Not just design - We provide strategic product development which means your product will actually sell 💰.
Precise consideration from concept right through to costing.
16 years of expertise in intimates, swimwear, lounge, athleisure and womenswear.
Global sourcing and supply chain access across Far East & Europe 🌏
Fashion industry approved support for every stage of your business.
New brand owners
You don’t need another moodboard. You need someone who knows how to get your product made — beautifully, and ready to sell. That’s what I do.
For brands ready to bring their product to life.
See the process
Established brands
For brands ready to breathe new life into their product.I offer hands-on, end-to-end support across the entire product journey — from design direction, range planning, and trend forecasting to sourcing, sampling, and production.
Trends, Sourcing, Design & Development.
See services
Discovery & Concept Coaching
“I can't recommend Sarah enough - she's a very talented designer and lovely to work with, too.
I actually came to her as a complete newbie to the fashion world, having had a really bad experience with another designer for my first collection.”
Laura Briggs, Founder - The Shortlist
Hi, I’m Sarah
Having worked at multimillion pound retailers, I love sharing my insider knowledge with the next generation of independent brands who are redefining the future of fashion.
After over 15 years designing and developing fashion collections for global retailers and high-street brands, I now partner with purpose-driven, ambitious apparel businesses who are ready to scale with clarity and confidence.
I help brands transform their ideas into commercially successful collections: combining creativity with strategy to deliver *real* results.
With support for every stage of your business, whether you’re a start up or been in the biz for decades, let’s work together!
Client love 💕
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Sarah is an extremely creative and talented designer. I employed Sarah while heading up the design department at Missguided and we worked together for a couple of years. Her ability to push boundaries, predict trends/key items in the same time as she hones in on commercial winners and bestsellers. Her ability to create print/graphic/shape makes her a very versatile designer. I’m very confident she can execute pretty much any handwriting in the market across a wide product range. She’s an absolute pleasure to work with and a great team player. She owns everything she does and engages herself and others in her vision. Sarah comes very highly recommended.
Christina Lundberg - Prev. Design Director, Missguided
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It is safe to say, our team is glad we came across Sarah's amazing talent. Sarah was very patient and understood us from the start. Her transparency and genuine enthusiasm for our brand were refreshing. Our visions were accurately translated and the communication was timely I know for sure, we would love to work with Sarah again in the future and we will definitely recommend her talent.
Maree, Weslee, and Keila - Founders, Te Ara Hokinga
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Initially blown away with Sarah talented drawing, I came to realise there is even more behind the sketch. I hired Sarah for our first collection. Her knowledge of the industry from trend analysis, comp shopping to pulling together a range from our brief was outstanding. Her attention to detail and taking our ideas & research, pulled together an absolutely beautiful fashion collection which gave us goosebumps every-time we looked at it on paper. Sarah is truly the whole package who guides you with ease from the beginning of your idea, trend reporting, technical drawing, illustrations, building your range, advising on manufactures and in-depth knowledge of fabrics & suppliers, gives you the confidence to go forth with your brand. Thank you Sarah, I look forward to the next project...
Kate Auguste- Founder, Mi Apparel
See our portfolio
Take a look at just some of the work we have completed for clients over the years.
How can we help you?
Concept Creation
Developing a fashion concept that reflects your vision is vital to delivering a collection that captures the attention of potential customers which thus drives sales.
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Design Services
Creating your concept out of materials and manufacturing processes that match your vision is essential. That’s why we will work with you to ensure that all elements tie together perfectly.
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Sourcing & Development
We bring ideas to life by either using 3d software or physically making initial samples alongside detailed technical drawings that help you to really visualise your garments and/or your range in full.
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Production
Fashion production is the process of taking a design from concept to final product. In order to do this, there are many steps that need to be followed, including sourcing materials, pattern making, grading, sampling and manufacturing.
SEE MORE HERE
Also available for:
Strategic Advisory and Consultancy 📈
Guest Lectures & Education 🤓
Speaking Engagements 🎤
WHY CHOOSE SARAH DENISE STUDIO?
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✅ China based offices
Based at the heart of the world’s manufacturing hub we are able to visit manufacturing and supply partners in hours, making communication fast.
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✅ 16 Years experience
With a background working with high level manufacturing suppliers such as MAS Intimates as well as global brands such as C&A and Marks & Spencer.
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✅ Industry Expert Network
We work with expert garment technologists and production specialists, to ensure product passes the highest standard of industry experts.
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✅ Category expertise
Intimate apparel, swim, active, nightwear: these are not side projects at Sarah Denise Studio; they are our world.
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✅ Creative + technical balance
We merge artistry with commercial insight, ensuring every design makes your customer look and feel incredible.
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✅ Global supplier network
We work with trusted partners across Europe and Asia with ethical audits, sustainability and quality control built in.
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.