A woman with brown hair and blue eyes holding up two magazines in front of her face. The magazine on the left features a woman in a red patterned jacket, and the one on the right is titled "TATLER" with three people on the cover.
A young woman with long hair and bangs, wearing a sleeveless white and beige striped button-up dress, gold jewelry, and hoop earrings, smiling and standing against a plain white background.
A woman with long, wavy, light brown hair wearing a black turtleneck and a bright blue blazer, sitting cross-legged on a white surface, holding a black tablet, looking at the camera.
Welcome to the Studio · Creative fashion design for bold brands · Transform your ideas into reality ·

We provide expert fashion design and consultancy to develop, manufacture and launch your bestselling fashion brand.

We work with you on design, strategy, fit & sourcing to turn your vision into high quality product that sells out on launch.

Specialising in:

Lingerie - Swimwear - Nightwear - Athleisure - Lounge - Resortwear - Womenswear - Childrens & Babywear

Book a 15 minute call
Open fashion design portfolio showing varsity themed design cads 'Miami 1990' varsity jackets, clothing sketches, and photos of models and children wearing the outfits.
Open scrapbook with photos, drawings of dresses, a note, and fabric samples related to fashion design. The photos feature Katherine Ryan, a famous British Comedienne wearing Sarah's designs for the Brand My Cariad.
Open fashion scrapbook with photos, sketches, and notes on one side; illustrating three women in fashion outfits on the other side.
Cadded designs for Ann Summers. Open fashion catalog showing a woman modeling a black and pink lace lingerie slip on the left page and various black lingerie pieces including bras and panties on the right page.
Open binder with sewing pattern sheets, two fabric swatches in gray and black, and a printed photo of two women wearing black tops and shorts.
A two-page collage featuring multiple women in various poses, with bold red text saying 'I love me,' 'love thyself,' and 'it's not me, it's you,' along with phrases like 'when someone tells me,' and 'romancing myself.'
Open scrapbook or magazine spread featuring models in swimsuits, including red, black, and brown one-pieces with accessories, along with sketches of swimsuit designs and notes about fashion concepts.
Open fashion scrapbook or collage with sketches, photographs, and artwork featuring women in stylish summer outfits, graffiti art, and colorful background designs.
Open fashion catalog showing various wedding dresses and model photos, with detailed pages of bridal gown designs for the brand Tiffany Rose, a British woman owned label.
An open scrapbook with photos of Barbie branding nightwear advertisements, and a picture of a young girl in a pink shirt with the word 'Love' on it, along with a pink Barbie envelope and a magazine clipping about a 1972 girl accessory collection.
Sketches and photos of a pink and coral dress design for Teresa Carnival Dress Styling by Sarah Denise. For the Montiverdi orchestra.
Open magazine displaying photos of children and clothing. The left page features children in pajamas, and the right page shows children playing with pillows and bedsheets. Designs by Sarah Denise Studio for C&A.
Open photo album featuring four pictures of women at the beach, with rocky shoreline, ocean, and clear blue sky. Swimwear and festival designs for Missguided.
Open children's clothing and fabric sample book displaying baby girl outfit designs, fabric swatches, and decorative elements with floral and strawberry patterns.
Open book displaying watercolor fashion dress sketches, color palette swatches, and notes for Teresa Carnival Dress design for the Monteverdi orchestra. the costume designs were well revered.

OUR Services

Who we work with

New brand owners

Starting a new brand

You have the vision..but don't know how to make it real?

You don’t need another moodboard - You need someone who knows how to get your product made, and that’s what we do.

Perfect if you have the idea, but no experience with tech packs, sampling or factories.
For brands ready to bring their product to life.

Start your brand here
Established brands

Established brands

Ready to breathe new life into your product?

Get hands on, end-to-end support across the entire product journey. From trends, print design and range planning, to sourcing, sampling, and fitting.

Ideal if you already have collections and need fresh design direction, better fit, new suppliers or support managing sampling and production.

See support for established brands
Discovery & Concept Coaching

Discovery & Concept Coaching

For founders who want an honest, experienced brain on their idea before they spend serious money.
We work through your ideas to ensure you'll succeed, offering advice on all areas from brand concepts to manufacturing overseas or domestic.

Perfect if you have the seed of an idea and need clarity.

Book a 1:1 clarity session

60 minutes. Your idea, your questions, straight answers.
A person's hand with earrings and bracelets typing on a laptop keyboard placed on their lap, surrounded by business cards, a magazine, and a paint sample fan deck on a dark surface.

- From bad PRIOR experience to launch-ready collection -

“I can't recommend Sarah enough - she's a very talented designer and lovely to work with, too.

I actually came to her as a complete newbie to the fashion world, having had a really bad experience with another designer for my first collection.”

Laura Briggs, Founder - The Shortlist

Want the same support? Book your initial consultation
A woman with light brown hair, wearing a bright pink suit and black turtleneck, holding a fashion magazine and a newspaper, smiling.
Technical design documents and sketches for lingerie and bra patterns, including a photo of a woman modeling a black bra.
Technical drawings and blueprints for a woodworking project on a worktable.
A woman with shoulder-length curly hair hugging a dress form mannequin, smiling and showing her teeth.
Photoshoot studio with a woman modeling pink loungewear in front of a white backdrop, with professional lighting and camera equipment. Two sample images of the model are displayed on the left side.
A woman wearing a black slip with pink floral embroidery standing next to a design board with lingerie sketches and fabric swatches.
A woman with long blonde hair at the beach, sitting on rocks in a white top and shorts, with additional pictures of her at the beach, some in swimsuits, and colorful beach accessories.
Two young girls lying on a bed, wearing colorful head scarves and pajamas, smiling with their hands on their cheeks. The background has the word 'VOGUE' in large letters and smaller text 'as seen in'. The bottom has the text 'KidSilk'.

What Sets Us Apart?

If you’re serious about launching or growing a brand, these are the things that matter.

  • Not just design – full technical development ensures your collection actually sells 💰, not just looks good on paper.

  • Worried your brand will fail? We can help you to create a profitable brand - from concept through to costing.

  • Avoid amateur and costly mistakes. With 16 years’ experience in intimates, swimwear, lounge, athleisure, womens and kidswear we understand garments.

  • No more ignored emails. A trusted Global sourcing and supply chain access across the Far East & Europe 🌏

  • Cut out the overwhelm and let us guide you through the process of creating product your customers will LOVE.

Thank you page acknowledging trust from various brands including M&S, Bluebella, RiverIsland, George, Primark, Target, I Saw It First, Caunton, Cardi, Ann Summers, BHS, Shortlist, Missguided, Nayomi, Tiffany Rose, C&A, Curry Kate, and The Lingerie Collective.

Experience with high-street, e-commerce and independent brands across UK, Europe and beyond.

Join our clients 👀
A woman in a red dress sitting on a black tufted sofa, with color swatches and floral paintings on her lap, hair blowing, smiling at the camera.
Yellow outline text on black background reading 'Sarah Denise Studio'.

Hi, I’m Sarah

A woman with shoulder-length hair wearing a cream pinstripe suit, a matching vest, and blue high heels, posing confidently.

Having worked at multimillion pound retailers, I love sharing my insider knowledge with the next generation of independent brands who are redefining the future of fashion.

After over 15 years designing and developing fashion collections for global retailers and high-street brands, I now partner with purpose-driven, ambitious apparel businesses who are ready to scale with confidence.

Whether you’ve only sketched your first ideas or already selling ranges, I’m here to help you build product that truly sells.

Working collaboratively with the best of the best in the fashion industry, we’re here to bring your vision to life, transforming your wildest ideas into cutting edge creations.


Let's work together

💕 Words from our lovely clients on what it’s like to work with Sarah 💕

  • A woman with pink hair wearing a pink satin-looking jacket with 'Barbie' written on the back, standing against a pink background. The quote reads: 'Pushed boundaries & delivered commercial winners.'

    Sarah is an extremely creative and talented designer. I employed Sarah while heading up the design department at Missguided and we worked together for a couple of years. Her ability to push boundaries, predict trends/key items in the same time as she hones in on commercial winners and bestsellers. Her ability to create print/graphic/shape makes her a very versatile designer. I’m very confident she can execute pretty much any handwriting in the market across a wide product range. She’s an absolute pleasure to work with and a great team player. She owns everything she does and engages herself and others in her vision. Sarah comes very highly recommended.

    Christina Lundberg - Prev. Design Director, Missguided

  • Design sketches and technical drawings of a clothing pattern, with a quote saying, "Understood our vision and translated it clearly" in bold text.

    It is safe to say, our team is glad we came across Sarah's amazing talent. Sarah was very patient and understood us from the start. Her transparency and genuine enthusiasm for our brand were refreshing. Our visions were accurately translated and the communication was timely I know for sure, we would love to work with Sarah again in the future and we will definitely recommend her talent.

    Maree, Weslee, and Keila - Founders, Te Ara Hokinga

  • Close-up of various fabric swatches hanging, with a quote about Sarah's industry knowledge overlayed.

    Initially blown away with Sarah talented drawing, I came to realise there is even more behind the sketch. I hired Sarah for our first collection. Her knowledge of the industry from trend analysis, comp shopping to pulling together a range from our brief was outstanding. Her attention to detail and taking our ideas & research, pulled together an absolutely beautiful fashion collection which gave us goosebumps every-time we looked at it on paper. Sarah is truly the whole package who guides you with ease from the beginning of your idea, trend reporting, technical drawing, illustrations, building your range, advising on manufactures and in-depth knowledge of fabrics & suppliers, gives you the confidence to go forth with your brand. Thank you Sarah, I look forward to the next project...

    Kate Auguste- Founder, Mi Apparel

Want support like this for your brand?


📞 Book your free consultation today

Tell me your idea - and I’ll tell you what’s possible.

WHY CHOOSE SARAH DENISE STUDIO?

  • ✅ China offices and UK based

    Based at the heart of the world’s manufacturing hub we are able to visit manufacturing and supply partners in hours, making communication fast.

  • ✅ 16 Years experience

    With a background working with high level manufacturing suppliers such as MAS Intimates as well as global brands such as C&A and Marks & Spencer.

  • ✅ Industry Expert Network

    We work with expert garment technologists and production specialists, to ensure product passes the highest standard of industry experts.

  • ✅ Category expertise

    Intimate apparel, swim, active, nightwear, kids… these are not side projects at Sarah Denise Studio; they are our world. 

  • ✅ Creative + technical balance

    We merge artistry with commercial insight, ensuring every design makes your customer look and feel incredible. 

  • ✅ Global supplier network

    We work with trusted partners across Europe and Asia with ethical audits, sustainability and quality control built in. 

A young woman sitting cross-legged, wearing a bright blue suit and white sneakers, writing in a notebook with a pen.

Prefer email? You can also reach me at sarah@sarahdenisestudio.com.

Get in touch.

Ready to talk it through?

Whether you’re dreaming up your first collection or need support developing and producing your next one, a short conversation can bring focus.

Tell me about your brand, your idea and where you’re stuck. I’ll suggest the best next step. No pressure, no jargon.

If you’re not sure where to start - that’s exactly where we come in.

✨Book your free consultation ✨